(Image source: CheapOair in the Apple app store) ( Large preview) Instead, users see the luggage-shaped “O” icon: CheapOair’s mobile app listing in the Apple app store. Now, if you were to look at the app store page for CheapOair or how it appears on a user’s home screen, you’d see that the full logo isn’t used. (Image source: CheapOair) ( Large preview) It’s the same one that appears at the top of the corresponding website: Users opening the CheapOair app are greeted by this logo and splash screen. This is the logo that appears when a user first opens it.
One example I really like is the CheapOair app. Instead, they’d show up in bite-sized chunks that add something extra to the experience. They wouldn’t detract from the experience. I can’t help but feel like small branded elements throughout could add a unique touch to the experience. An app isn’t like a website that needs that steady logo anchor so users can always quickly get “Home”. What I’ve noticed with many apps, though, is that the brand icon doesn’t often appear past that point. Once installed, this icon will become a persistent presence on the user’s smart device, which will foster greater awareness of the app. Users will first get a glimpse of an app’s branded logo icon from the app store. Show Hints Of Branded Icons Throughout The App While we do have to be careful with icons (like making sure navigational icons are always paired with text as well as not using so many that the interface becomes like a puzzle to be solved), there are some additional use cases I want you to consider: 1. Icons are super useful design elements for mobile interfaces.
Empowerment of users to easily engage with the app,īut are we using icons as best as we can or are there ways to improve the mobile UX even further with iconography? Today, I want to look at a number of ways you can creatively add icons or icon-like elements to your apps and bring more life (and engagement) to them in the process.From the home screen icon to the navigation menu, they’re pretty much a standard part of the apps that designers build. There’s nothing novel about using icons within mobile apps. This post will explore four ways to do this. But beyond using them to create larger and more attractive touch targets, there are other ways mobile app designers can use these tiny elements to make an app more engaging. Icons have long held an important place in the design of mobile apps.
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